Hi, I'm Nina!
A TUMBLR-ERA CREATOR
TURNED FULL-TIME CREATIVE
My Specialties
Branded Content
Short-Form Storytelling
Long-Form Episodic Series
Docu-style & Narrative Film
Social & digtal
CAMPAIGNS
Organic Social
Influencer Partnerships
Digital Activations
CREATIVE STRATEGY
Brand Identity
Platform Thinking
Integrated Campaigns
Work History
Associate creative director
PEPSICO STUDIOS NY | Dec 2024 - Present
While Managing Pepsi’s Dig In Subrand As Creative Lead I:
- Increased Organic Engagement By 150% Q1
- Developed Always-On Social Strategies
- Produced Platform-Native Organic Content Across Channels
- Supported Tentpole Moments With Digital & Experiential Activations
INDEPENDENT FREELANCE ACD
MULTIPLE | Sept 2023 - Dec 2024
As A Full-Time Freelancer I Led Project- Based Assignments And New Business Pitches For Brands Across Categories At Several Agencies Including:
- Meta Studios - Meta Social Safety Campaign, R.O.T.W Series, Marketplace Storytimes
- Translation; UMT - Butterginger Halloween TVC & Simpsons Social Partnership
- We Are Invisible - New Business
Work History
Associate creative director
PUBLICIS NY | Feb 2023- Sep 2023
While Leading Walmart’s Black & Unlimited Program I:
- Launched An Original Film Series Premiering at The ABFF
- Developed Creative Briefs For & Produced Influencer Content
- Managed Paid Media Partnerships (Hypebeast, Blavity, Genius +)
- Launched Social, Digital, & OOH Activations Generating Earned Media Buzz
Associate creative director
GSD&M | Nov 2022 - Feb 2023
As Creative Lead on Pizza Hut Social I:
- Developed Bespoke Paid Media Assets Across X, Pinterest, Youtube, Meta+
- Optimized Copy with SEO Informed and Search-Driven Insights
- Adapted Video Content Into Low Investment Organic Social Content
Work History
Associate creative director
CASHMERE | Aug 2021 - Aug 2022 2023
As A Dedicated Creative On Instagram’s Youth & Multicultural Initiatives I:
- Launched Instagram’s 1st Social & Experiential Diwali Campaign
- Pitched Launch Tactics For New Product Releases
- Developed Mission-Driven Creative Platforms For Target Demos
SENIOR WRITER
DDB | Sept 2020 - April 2021
Working Across John & Johnson Brands Including :
- Developed Product-Driven Short-Form Paid Social & Digital Assets
- Proposed Messaging & Creative For Neutrogena Brand Shift
- Developed Editorial Digital OLV, & Print For Aveeno Including:
- Product Launches (Rapid Wrinkle Repair + Sensitive Skin Formula)
- Talent Partnerships + Creative ( Neutrogena Hydroboost x Lana Condor)
CREATIVE HIGHLIGHTS
AKA HUMBLE BRAGS
Ebay, “The Footprint”
@ The MANY
A comprehensive social campaign and docuseries honoring the impact of Black culture on sneaker history.
13M+
Views
100%
Brand Sentiment
9MM+
Reach
Nike “Come Thru”
@ Conscious Minds
A branded content series putting game changing women in conversation & creating a safe space in
the process.
175K
Watch Time Hours
400+
Assets Delivered
2M+
Views
Walmart, “Dear Dad”
@ Publicis
A film series and ongoing initiative designated to shifting the narrative around modern Black fatherhood.
10+
Media Parnters
30+
Minutes Branded Film Content
500K+
Views
Accolades
(2)People’s voice
2024 nominee
shorty 2024
nominee
shark award 2023 winner
DRUM AWARD
2021 WINNER
Best Thriller Direction for Abyss of Deceptions (2030)
Most Suspenseful Narrative for The Midnight Enigma (2026)
Director of the Month
(February 2023)
Outstanding Achievement in Thriller Screenwriting for Cryptic Descent (2018)